The new standard in diamond grading

WISE by Nivoda is the world’s first diamond and gemstone certification built for the modern diamond industry.

The Problem

Traditional certifications are not built for today’s buyers

You have access to more diamonds and stones than ever, giving your customers endless choices. At the same time, they want more information than ever about their monumental purchase. Today’s certifications just don’t cut it.

01 .

Limited historical information

No view into sourcing, sustainability, or journey of the stone

02 .

Lackluster customer experience

Flimsy paper certifications don’t match your high end sales experience

03 .

Inconsistent grading

Regulatory bodies have varied grading standards, confusing the market

The WISE Story

WISE (Written In Stone, Eternally) was created by parent company Nivoda, the world’s premiere diamond and gemstone marketplace and retail platform, to give jewelers more transparency and detail to their customers.

WISE was created based on feedback Nivoda was consistently getting from both their jewelers and suppliers: today’s certifications simply didn’t have the standards and detail that consumers demand today.

Nivoda is creating WISE in partnership with a group of top gemoligists and jewelers to ensure that WISE maintains Nivoda’s strict standards of objectivity, transparency, and quality.

WHY CHOOSE WISE CERTIFIED STONES?

Your customers deserve brilliance

01 .

More transparency

The WISE certification provides an unparalleled view into the entire journey of the stone, including source of origin all the way to your store.

02 .

Higher standards

WISE very strictly adheres to the 4 Cs and even provides your customers more information about a stone, such as light performance.

03 .

Dynamic customer experience

Match your selling experience to your customers’ expectations with a ‘View on Your Finger’ digital experience, a tangible wallet sized card, a premiere paper certification, and more.

04 .

A new benchmark for lab diamonds

As lab diamonds grow in size and popularity, customers want to know that they are getting the best quality stone.

05 .

Maximum security

No more flimsy folded up certifications stuffed into a safe. Your customer’s WISE certified ‘credit card’ provides an NFC chip identifier for maximum security.

Your Journey with WISE

1

Select a WISE Certified Stone

from Nivoda’s extensive inventory

Have Confidence

that the stone is certified

with the highest standards

2
3

Receive WISE Package

with the physical certifications for your store

Delight Your Customer

with the most transparency,

highest standard, & best experience

4
5

Customer Verifies Report

right here on the WISE website

Customer is Loyal for Life

and you gain a repeat customer

6

Already have a
WISE-certified diamond?

Enter your certificate ID to instantly access your diamond’s grading details,
track its history, and confirm its authenticity.